Case Study: Opus Sounds the Start of the Quiet Revolution

Lexus Europe’s flagship retailer event hosts over 900 retailer principles and investors from across the entire European network. The 2010 “Lexus Privileged Preview”, staged at the newly appointed SQUARE meeting venue in Brussels, took on even greater importance than usual, serving also as the retailer world première for the new Lexus CT 200h.

During the three-day event, the business agenda took centre stage, supported with keynote addresses from the entire Lexus Europe Executive team.

Lexus commissioned Opus to create an overarching concept and business storyline.  The key message clearly showed how Lexus is committing to an “all-out effort to adapt and refocus the Lexus brand offer to a radically changed European market environment”. The result was a 90-minute presentation show punctuated with two dynamic reveals and several specially commissioned media pieces.

Opus’ technical concept made the very best use of leading edge technology, Pandora’s Box, to project show content on 5 individual stage layers – thus creating depth of visual support, allowing media to move from one layer to another as the stories unfolded.  Stage kinetics provided a further theatrical element, which allowed 4 of the 5 projection layers to move dynamically during the show.  Projection tracking technology ensured the media could seamlessly synchronise with any screen movements.

Notwithstanding the need to motivate and excite retailers after a tough period of global automotive sales, the mission was made even more complex following the recent recall actions which have plagued Toyota - Lexus’ parent organisation.

It was essential that these issues were addressed, but not at the expense of the Lexus message.  A fast paced, honest and well-balanced series of presentations left the audience feeling energised, committed and confident about the future.

 The focus of the event was however the launch of the CT 200h, Lexus’ new addition to the C-Premium market segment.  Taking place just a few days ahead of the car’s press and public World Première in Geneva, this preview was also almost 12 months ahead of the actual production launch.

To support the keynote presentations, Opus created an interactive exhibition to sit alongside a bespoke contemporary dining experience.  Three zones offered “in-detail” experiences across core subject matter including Design, Technology and, most importantly, the planned “Countdown to Launch” campaign that would support this unprecedented 12-month launch period.

The reveal of Lexus’ ‘super car’, the LFA, provided a fitting climax to the show. For many in the audience it would be their first and only viewing of this stunning vehicle.  A spine-tingling, surround sound theatre experience accompanied the car’s very own acoustics to leave the audience in no doubt of its ability to change the way people think about Lexus forever.

In addition to full creative and production ownership, Opus was also responsible for all project and logistics management including travel and ground logistics for all markets, venue management, vehicle management, translation and catering services. Despite the additional challenges faced as a result of the Eurostar / Thalys situation and the union strike action taken by Lufthansa, Opus succeeded in delivering an exemplary event.

New Microsite for Performance Improvement Tools

Opus has just launched a new microsite to promote its range of products designed for performance improvement programmes. The series of online tools, collectively branded under the Pulse name, can be cost effectively adapted and branded for our clients to drive improvement in their employee and channel engagement. The new microsite includes detailed information and live demos.



Do you know what your employees and resellers are thinking and saying about your company?

Have they received and understood the messages you’ve been communicating?

PulseEngage measures levels of engagement amongst key audiences as well as assessing the ability, behaviours and preferences of the key people in the organisation or sales channel tasked with communicating your initiatives. We deliver the insight that can allow you to deliver effective live events and communication programmes that will refine and refocus employee and channel performance. To see an online demonstration of PulseEngage and to find out how to build an effective version to address your company’s challenges, simply click here.



Do you need to drive sales through multi-channel resellers?

Do you need to co-operate and co-brand with channel partners, whilst extracting meaningful information from your channel activities?

PulseChannel is an easy to adapt and easy to use tool, designed and built using all our years of experience of channel incentive programmes. To see an online demonstration of PulseChannel and to find out how to build an effective version to address your company’s challenges, simply click here.



Whether your reward programme targets employees, resellers or customers, its credibility depends on the delivery of a promise… the choice of peerless products and painless redemption.

PulseRewards provides the client and participant with unrivalled choice and ease of use. Create an item packed prize portfolio for your programme participants in minutes, selecting from 1,000s of products, all available with images and most in multiple languages. It provides the programme participant with an online reward catalogue, a reward points currency system, reward bank statements and an easy to use “shopping basket” ordering and reward system. As a programme manager, it simply provides you with complete control. To see an online demonstration of PulseRewards and to find out how to build an effective version for your company, simply click here.

TNT Delivering More

During a year when Opus was commissioned to manage a series of events such as the Drive Me International delivery drivers’ challenge, the Ultimate Party company recognition event and Challenge Africa, a charitable mission to Tanzania, Opus was also appointed to manage TNT’s employee reward programme Delivering More.

The Delivering More programme is open to all 10,500 TNT staff and spans over 160 locations based in the UK and Ireland. The programme is in its fifth year and plays a pivotal role in the company’s reward strategy. In 2009 the Delivering More administration team processed around 4,000 rewards, allowing the recipients to enjoy the reward and recognition of their excellent efforts above and beyond the call of duty.

The programme has one simple objective, to allow General Managers in the business to quickly and easily recognise employees who have gone the extra mile and 'delivered more'.

In order to drive the programme and keep it at the forefront of the managers’ thoughts Opus has also introduced bi-monthly e-bulletins, which offer updates about the programme and also information around the subject of staff motivation.

In a recent programme feedback survey, 100% of TNT General Managers agreed that making Delivering More awards had a positive impact on their staff’s motivation and 96% felt that it was easy to do so!



“Excellent scheme which I believe is highly valued by our employees”.

”You do not have to give large amounts but it goes a long way as a thank you to the staff”.

”We in Engineering have had no means of rewarding our staff before the introduction of this scheme and it works very well”.

Opus manages all processing, validation and budget allocation on behalf of all of the General Managers to enable the process to run as securely and seamlessly as possible.

Opus also hosts and supports a web-based system, which allows managers and administrators of the programme to monitor their reward budgets and access programme information, news and download supporting materials.

Additionally, using the website the General Managers can request Delivering More personalised certificates to support their employee rewards or complete an online citation which broadcasts staff achievements to all other managers.

Opus full of World Cup Spirit until the final whistle

Despite England's poor showing, the Opus office has fully embraced the World Cup spirit from the opening ceremony to the final whistle with flags of every competing nation flying high in the office.

Welcome back Katie!

Two days after our wedding my new husband whisked me off for our 3 and half week honeymoon. How exciting you all think, well there was a hidden agenda in his generous offer of planning the whole thing, the location South Africa, the month June, the year 2010 and the worlds biggest sporting event. The World Cup!!!

But even me, the "not so into sporting type", couldn’t resist three and half weeks away in an amazing country such as South Africa. Arriving 5 days before kick off you could feel the buzz building, every single South African in a Bafana Bafana shirt with a Vuvuzela stuck to their lips.

Cape Town was on a high. Our first few days spent sightseeing (oh and meeting Gary Lineker -grumpy old man, but got a photo:-). Everywhere you went, there were Socceroo fans telling everyone they met how they have all travelled to see the Aussies beat the English!!!! But hey we just laughed and carried on enjoying the atmosphere. They couldn’t even beat the Germans!!! (Ha who can? Hopefully the Spanish!) The opening game arrived and we were jam packed in bar full of South Africans. A day of drinking with the locals got us all revved up for our first game France Vs Uruguay. A nil nil score bore, but we weren’t disappointed - we were a part of Africa’s first ever World Cup and it was an amazing feeling. Also we had the England Vs. Algeria game to look forward to, that’s definitely gonna be one to remember!!!! HA – I’ll move on……


With a big gap between that game and our next game we ventured away from Cape Town along the Garden Route but never too far away from the games, all TVs stuck on football. We luckily got to view England save themselves and get through to the next round, we were also unlucky enough to view them get quickly knocked out!!!!. Ah well time to move on & support all teams African, the whole continent were supporting each other, causing a great atmosphere even once South Africa were disappointingly knocked out after beating France 2-1.

Back in Cape Town for what we were pleased was Spain Vs Portugal, the result we had wanted. The stadium was electric. All English fans who made it were supporting Spain (well all the ones we met!!) and we went away satisfied with a 1 – 0 win by Spain. The first and only world cup goal we got to see. But we did feel so sorry for poor Ronaldo who kept falling over!!!!! Ha ha.

Lexus reappoints Opus to deliver a dealer training event 'Like No Other'

Lexus Europe recently reappointed Opus to design and deliver its Pan European Training event - supporting the eagerly anticipated launch of the CT 200h. The event will take place in the South of France during the 4th quarter of 2010.

This is the fourth event of its kind involving Opus and Lexus Europe and the latest in a series of high profile experiential training events for over 1,100 sales advisors, hosts and after sales professionals representing the 27 European markets in the Lexus network.

Opus Applies Cruise Control

Opus was the successful agency chosen to produce the celebration Christening of MSC’s latest cruise liner, the MSC Poesia.


Following months of client collaboration and preparation, the christening took place on at the Port of Dover to 1,800 UK and International travel trade guests, plus over 80 global media and press representatives.


Hollywood legend Sophia Loren is Godmother to the MSC fleet and was joined by their Royal Highnesses, Prince and Princess Michael of Kent.


This was the first time the event had taken place outside of Italy and entirely on board the ship.


The Telegraph newspaper described the launch as “Simply stunning”. The Chairman of Dover District Council, Bernard Butcher, told the BBC that the launch of the Poesia had given the town a welcome boost.


“This was a large event and well organised. There was much more entertainment pre-embarkation and on the ship that I would have expected and everything ran very smoothly.”


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